This project is about exploring the strong brand identity of Woolrich. Woolrich, known as an outdoor apparel brand, was founded in 1830 in Pennsylvania. The strong American heritage inspired this project to take an aesthetical approach to giving the flagship store in Milan a “back to nature concept” which reassemble the natural conditions in Pennsylvania, using stones as a main aesthetic feature of the store to give the feel a where the brand was founded and to show it a strong brand identity.

Marco Donati & Andrea Manfredi

Scuola Politecnica Di Design

2022